The coca cola company has been under the leadership of kent muhtar, as its chairman and ceo since april 23, 2009. Factors influencing strategic change management practices. Cocacola was established in the year 1886 at atlanta, georgia. Having already lost on taste, the last thing coca cola could afford was to lose its number one status. Performance measurement using distributed performance knowledge management system. While substantial literatures in both sociology and management. Company at a glance the coca cola company markets and sells the drink concentrate to bottlers throughout the world and to coca cola refreshments. We look at the current organizational structure and learn how it developed from a unique. In the standout seminar of last years cannes lions, cokes vp for global advertising strategy and creative excellence stood before a packed auditorium to explain how the cocacola companys approach to marketing had been ripped apart and rebuilt to help the organisa. With increasing competition in the marketplace, cce needed a more effective way to collaborate with their employees, to increase their productivity, to enable better flow of.
It was first sold in jacobs pharmacy for 5 cents per glass. Cocacola case solution and analysis, hbr case study. In 1891, entrepreneur asa g candler gained ownership of the cocacola business. The study adopted a pragmatic paradigm and employed a case study research. Report writing on change management of coca cola my.
Its products comprise of, sparkling beverages, like waters, juice drinks. The top management of the company engages in formulating five year longer term plans as well as shorter term planning for the next year or so. The study follows the diffusion of cocacolas global branding strategy. Quality management system at coca cola company coca cola s history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Change managementa case of coca cola corporation coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. The paper as titled strategic resource management focuses on four main aspects, which include human resource management, management of physical resource marketing and information. Download this podcast since muhtar kent took the helm of coca cola, in july 2008, he has set a course for ambitious, longterm growtheven in a supposedly. It traditionally manufactured concentrates, syrups and powders and sold them to authorised. The coca cola company has a very rich history and spread over the world, the study in this report specially the particular space matrix tells us that coca cola company should pursue an aggressive. It operates 67 bottling plants and serves more than 2. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Cocacola case study summary crisis management and strategies. From the star coca cola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the coca cola company owns a product portfolio of more than 3500 products.
Just how does cocacola reinvent itself in a changed world. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide coca cola is. Coca cola position its products as refreshing and thirst quenching. Nov 04, 2015 the need for change management in coca cola published. Find articles and other documents to delineate your procurement, in relation to cocacola management information system case study. Cocacola gradually grew and became one of the worlds largest soft drinks company. Cocacola company was created in 1886 by an atlanta pharmacist by the name of james pemberton. Change within coca cola is triggered by either internal processes, regulatory sources, or the dimensions of the market. Coca cola is an american multinational beverage corporation that was found on 1892 by asa candler and is a manufacturer, retailer and marketer of non. Coca cola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Cocacola case study analysis makes it possible to say that its trademark is the most expensive in the world. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Cocacolas 600,000 square foot facility in brampton houses the plant, management team, and warehouse. Change management is applying techniques and tools to.
External and internal environments market analysis. Having all of the relevant and necessary information in one place has also a. Coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. In 2009, the first coca cola freestyle dispensers were introduced providing more than 100 brands from a single machine. Change management in coca cola case study uk essays. Empirical case study of coca cola enterprises tahir afzal malik1, hikmat ullah khan2, afzal shah3, shafiq gul4 measure the most critical processes and improvement for better solution is key indicator to survive in competitor market. Performance management also helps at identifying gaps in skills and fill them with training. Coca cola integrated marketing communications published on march 11, 2015 march 11, 2015 207 likes 11 comments. Quality data in the supply chain is essential in when information is automated and shared with internal and external customers. In the early stages of planning the study, for example, the parties debated which and how many countries are to be included.
Cocacola case study case study solution case study analysis. How management functions are performed at coca cola. This lesson examines and analyzes how the management process and strategy at coca cola have developed. Oct 07, 20 innovation at coca cola means that good ideas and best practices can be scaled globally and can travel.
Research suggests projects with great change management are six times more likely to achieve goals than those with poor change management. Case study coca cola crisis management and strategies. Case study explanatory design was adopted for the study. Jan 20, 2019 performance management also helps at identifying gaps in skills and fill them with training. Mar 30, 2020 this paper uses coca cola company as the case study to explain more about the external and internal environments in business. Case study on coca cola company linkedin slideshare. Performance measurement using distributed performance. A case study on coca cola change management coursework. The purpose of the study was to evaluate the influence of change management. The need for change management in coca cola free business essay. The prime objective of this study was to explore change management practices in. Change management strategies encompass the myriad activities that entail the frequent and uncertain changes, and the greater competition among firms. So change management is just about inevitable for any.
It has three plastic bottling lines, including a dasani line. Coca cola enterprises cce employs approximately 72,000 people in 431 facilities around the globe. The external environment valuechain analysis business level strategy potential recommendations keep the bottling business cce refranchise the bottling business keep the manufacturing, franchise the distribution coca cola in 2011. Leadership strategy of cocacola company limited premium.
Pemberton, led him to create a distinctive tasting soft drink that. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at. Apr 06, 2012 coca cola india case study by anna sandgren 90834 views. Cocacola kwanza should ensure strict adherence to the companys policies and guideline regarding the use distribution channel.
Cocacola enterprises tackles competition with microsoft. Understood this situation, the managers of coca cola made a determination that took all the new coke back and replaced it with another kind of product coca cola classic back to its old recipe. Coca cola international strategic management project report. Coca cola hbc is a leading bottler of the coca cola company with sales of more than 2 billion unit cases, or 50 billion servings, annually. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Oct 31, 20 leadership strategy of coca cola company limited.
In this report, the company coca cola has been analyzed on the basis of change management. Analysis of leadership styles seen in case of cocacola. Coca cola, founded in 1886, is a young company with the standards of the coca cola company. The oped by coca cola ceo muhtar kent epitomizes a corporate response that contains the essential elements of effective corporate pr crisis management.
Primary data was collected using an interview guide which was administered to strategic manager of coca cola company headquarters at upper hill. Generally the main reason why organizations need to change is to create better systems and procedures of its internal and external environment. When adopting change, the management engages the service of consultants, market researchers, and other professionals related to the area of change. More than any other consumer product, coca cola has brought pleasure to consumers around the globe for nearly years. Organizational theory a case of coca cola introduction.
Material requirements planning coca cola profile of coca cola refreshments usa briefly describe the line of business product types etc. Four critical success factors to cleansing data quality data in the supply chain is essential in when information is automated and shared with internal and external customers. Cocacola is one of the worlds largest and most popular brand in beverage industry. Coca cola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided coca cola with reliable macroeconomic intelligence. Good example of control and change management based coursework. Material requirements planning coca cola free essays. Coca cola company can use two change management tools to make sure that all people who are required to be the part of change management process. The assumptions of managing change held by a major change agents has been mentioned such as fashion pressures, reputation and credibility pressure, growth process and diagnosis process. Cocacolas response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in pr crisis management.
Coca cola has focused on equipping its associates with knowledge and skills they need to become achievers. It traditionally manufactured concentrates, syrups and powders and sold them to authorised bottling. Change management a case of coca cola corporation coca cola is a retailer, marketer and manufacturer of nonalcoholic drinks and is known worldwide for it coca cola beverage. It is interesting to discover what business solutions. Adoption of different organizational perspectives by coca cola. Pepsi advertising strategy by christina amalan 74770 views. It has operations in 28 countries spanning three continents, and. Coca cola is the worlds bestknown beverage company. Change management involves the process, tools and techniques required to. Coca cola india case study by anna sandgren 90834 views. This is not an example of the work written by our professional essay writers. Coca cola femsa is the largest franchise bottler of coca cola trademark beverages in the world. Coke case study inform, 160711 proliferation of soft drink brands, pepsi was winning new customers. The coca cola system the coca cola company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world.
Coca cola is the worlds largest beverage company, headquartered in atlanta, georgia. Organizational analysis entails carrying out evaluation on the. The vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. In addition to its coca cola brand, coca cola company offers 500 beverages and non beverages brands in about two hundred countries. The best strategy to overcome change resistance at cocacola is adopting and adhering to effective change management strategy. According to gready 20 organizational theory is based on four major perspectives namely the classical, modern prospective, symbolic interpretive and postmodern perspectives. A story of cokes struggle, revival, and triumphant growth. Case study on crisis management the coca cola case assignment since the labor and legal restrictions for marketing and production differ around the world, it would seem rather difficult for coca cola to begin to solve their alleged problems with a single policy or change. It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition. Present the detailed analysis of control management and change management at coca cola. It has showed its commitment by providing its people at all levels with education. The products are said to bring joy, as apparent from coca cola s latest tagline little drops of joy.
The coca cola company has produced more than 10 billion gallons of syrup. These tools are force field analysis and akadar model. Cocacola innovation sparks supply chain revolution case. A study of change management in coca cola uk essays. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed carbonated with water. Organizational analysis the cocacola company introduction. Much of their workforce is mobile with 55,000 vehicles and 2. Jul 18, 2011 this evident on how effective and reliable a company can be when it has a crisis communication and management plan in place, my advice to other companies and establishments is for them to borrow a leaf from the management skills of cocacola. Factors influencing strategic change management practices at. Cocacola uses inspection throughout its production process, especially in the testing of the cocacola formula to ensure that each product meets specific requirements. Cocacola history, online in the first year the drink was sold to the public only 9 classes per day were purchased.
Nov 04, 2015 change management a case of coca cola corporation. Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage. Coca cola adopts both mechanistic and organic models of organizational control and hence incorporates both modernist and post modernist perspectives in the organizational management. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management. It operates its business in more than 200 nations and has more than 2,700 beverage products. The study follows the diffusion of coca cola s global branding strategy and the community involvement program it recommended to the israeli franchisee and analyzes its design and execution on the ground. Case study of strategic management in the cocacola company. Sadly, the customers did not act like coca cola expected. A case study on coca cola change management coursework sample.
The coca cola company, by reacting quickly and acting proactively in anticipation of changing trends and consumer preferences, makes change management a part of its overall strategic vision. Force field analysis is a technique developed by kurt lewin to scrutinize the forces that are causing an opposition to change process. With the presence in more than 200 countries and the daily average servings to 1. I feel that it is a good idea for other companies to handle the social media crisis. Coca cola case study analysis makes it possible to say that its trademark is the most expensive in the world. John stith pemberton a local pharmacist in atlanta on may 8, 1886. Present the detailed analysis of control management and change management at coca cola 1. Draw upon the required textbook and coca cola readings, and your own research to answer the question. This lesson examines and analyzes how the management process and strategy at cocacola. Coca cola company case study gb 518 financial accounting principles and analysis kaplan university summary accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. Pdf change management practices in the implementation of.
The oped by cocacola ceo muhtar kent epitomizes a corporate response that contains the essential elements of effective corporate pr crisis management. Change management at cocacola corporation 2270 words. Pdf presentation made to senior executives of maharashtra state coop bank. Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. Eventually, the company decided to concoct a new, sweeter soda. Rather than abandon coaching altogether, the organization has made it integral to the broader change management strategy. Coca cola has been founded since 1886 in atlanta, united state. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. But pemberton, he died in 1888 without realize the.